A paintbox to color outside the lines.
Full flexibility. Choose long lasting or semi-permanent color. And perfectly
matched color care. The original Elumenation.
The System products offer you everything you need to customize, enrich and perfect each color service in one toolbox.
@Pure Pigments marks a revolution in Goldwell hair color.
High-definition direct dye additives that elevate hair color with
unprecedented vibrancy and brilliance.
Elevate your color services with powerful dyes that open up
infinite new possibilities.
Creating distinctive beauty is your goal.
Topchic has the perfect solution: an iconic and truly intelligent color system.
BondPro+ for stronger, healthier looking hair after lightening, color or
The healthier the hair the more beautiful and shiny the color result will be. Colorance is the first demi-permanent color with intralipid technology that repairs the hair.
Discover the high-performance oxidant-free hair color for brilliant color results. Elumenate your clients hair – natural-looking or with pure, vibrant shades.
Silklift – the premium blonde with a double promise: Stronger than ever. Gentle as always.
High performance bleach. Powerful powder bleach – fast and precise. Oxycur platin meets all bleaching service demands ranging from subtle highlights to extreme lift.