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STRUCTURE + SHINE

AGENT 1 / AGENT 2 / OPTIMIZER / PROTECTION

DIGITAL PERM OR STRAIGHTENING - TEXTURED HAIR HAS NEVER BEEN MORE BEAUTIFUL

GOLDWELL SERVICE CYCLE

When working with Structure + Shine perform every service
according to the Goldwell Service Cycle. Give your clients an
ultimate salon experience with an individual consultation and high-
performing professional products developed to best support your
straightening or digital perm service.

BENEFITS

• Great versatility: long-lasting natural waves or a sleek, straight look

• Extra gentleness with excellent conditioning benefits

• Healthier look & feel with up to 50% improved hair structure*

• Provides a fantastic anti-frizz effect

• Very appealing consistency and improved fragrance for a pleasant service experience

 

*vs. Digital Perm Service with Straight´n Shine.

AMAZE WITH PERFORMANCE

ADVANCED SYSTEM

A sophisticated formula of texturizing and care ingredients - fine-tuned to facilitate both excellent digital perming and straightening performance.

Rebond Control Complex ensures that the formula consistently penetrated the hair fiber, for an even texturizing result.

The integrated Amino-Oleo-Lipid-Complex infuses amino acids, Kukui Nut Oil and deeply caring IntraLipid for beautifully conditioned, shiny hair.

STRAIGHTENING SERVICE

  • • Shampoo with Dualsenses Deep Cleansing Shampoo, then towel dry.

  • • Apply Structure + Shine Optimizer and comb through to detangle the hair.

  • • Apply if required Structure + Shine Protection to sensible and porous areas using brush and bowl.

  • • Divide the hair into 6 sections.

    • Starting at the nape apply Structure + Shine Agent 1 in fine sections
    (0.5 cm) leaving 1cm from the scalp untreated.

    • Process according to the usage instructions.

  • HAIR TEXTURE:
    Resistant

    AGENT 1:
    0 – Strong

    PROCESSING TIME:
    18 – 25 min

    MAX. FLAT IRON TEMPERATURE:
    180 °C / 390 °F

  • HAIR TEXTURE:
    Normal

    AGENT 1:
    1 – Regular

    PROCESSING TIME:
    12 – 18 min

    MAX. FLAT IRON TEMPERATURE:
    180 °C / 390 °F

  • HAIR TEXTURE:
    Porous

    AGENT 1:
    2 – Medium

    PROCESSING TIME:
    12 – 15 min

    MAX. FLAT IRON TEMPERATURE:
    160 °C / 320 °F

  • HAIR TEXTURE:
    Damaged

    AGENT 1:
    3 – Soft

    PROCESSING TIME:
    8 – 12 min

    MAX. FLAT IRON TEMPERATURE:
    160 °C / 320 °F

  • AGENT 1 / AGENT 2

    Hair Length: Short
    Recommended Amount: 80 g

    Hair Length: Middle
    Recommended Amount: 100 g

    Hair Length: Long
    Recommended Amount: 120 g

  • • To ensure the hair is sufficiently relaxed perform a knot test on 2–3 very thin hair strands on different areas of the head. Use knot test Option 1 or Option 2.

    • When satisfied with the relaxation rinse the hair thoroughly (for 3–5 minutes), then towel dry the hair.

  • Knot test 1:
    Form a knot, then tighten it by pulling to create a small loop (1 cm in diameter), release the tension.

    • Knot-loop remains closed =
    hair is relaxed, proceed with the service

    • Knot widens or opens =
    extend the processing time, then repeat the test

  • Knot test 2:
    Wrap a hair strand around the tip of the tail comb and hold for 5 seconds, then release.

    • The spiral form remains =
    hair is relaxed, proceed with the service

    • The spiral form opens =
    extend the processing time, then repeat the test

  • • Apply Structure + Shine Optimizer prior to blow drying for detangling and heat protection, then comb gently.

    • Blow dry the hair (100% dry) using the paddle brush.

  • • Divide the hair into 6 sections. Adjust the temperature on the Goldwell Flat Iron to the hair structure. Starting at the nape straighten the hair in fine sections (0.5 cm) from roots to tips (3–4 strokes). Pay special attention to regrowth by straightening it more intensively.

    • Re-apply Structure + Shine Optimizer before using a Goldwell Flat Iron to help the iron slide easily and to provide the necessary heat protection.

    • Make sure to direct the hair in 90° angle when straightening. Achieve a more natural-looking result by using fine zick-zack-sections on the crown. See the temperature recommendation for the flat iron.

  • Option 1: Structure + Shine Agent 2

    • Divide the hair into 6 sections. Starting at the nape apply the Structure + Shine Agent 2 section-by-section from roots to tips to stabilize the straightening result.

    • Process for 5–15 minutes without heat, then rinse thoroughly (3–5 minutes).

    • Treat with appropriate Dualsenses or Kerasilk products. Use StyleSign products to give the straight look a perfect finish.

  • Option 2: Color Rebonding with Colorance

    • The Colorance core segment mixed with the Colorance Lotion can be used instead of the Structure + Shine Agent 2 when a color refreshing is required.

    • Process for 15 minutes without heat, then rinse thoroughly (3–5 minutes).

    • Treat with appropriate Dualsenses or Kerasilk products. Use StyleSign products to give the straight look a perfect finish.

DIGITAL PERM SERVICE

  • • Shampoo with Dualsenses Deep Cleansing Shampoo, then towel dry.

    • Apply Structure + Shine Optimizer and comb through to detangle the hair.

  • • Apply if required Structure + Shine Protection to sensible and porous areas using brush and bowl.

  • • Apply the Structure + Shine Agent 1 to the part you need to curl.

    • Process according to the usage instructions.

  • HAIR TEXTURE:
    Resistant

    AGENT 1:
    0 – Strong

    PROCESSING TIME:
    18 – 25 min

    DIGITAL PERM SERVICE
    Select the appropriate heating time according to the hair structure and digital setting perm machine recommendation.

  • HAIR TEXTURE:
    Normal

    AGENT 1:
    1 – Regular

    PROCESSING TIME:
    12 – 18 min

    DIGITAL PERM SERVICE
    Select the appropriate heating time according to the hair structure and digital setting perm machine recommendation.

  • HAIR TEXTURE:
    Porous

    AGENT 1:
    2 – Medium

    PROCESSING TIME:
    12 – 15 min

    DIGITAL PERM SERVICE
    Select the appropriate heating time according to the hair structure and digital setting perm machine recommendation.

  • HAIR TEXTURE:
    Damaged

    AGENT 1:
    3 – Soft

    PROCESSING TIME:
    8 – 12 min

    DIGITAL PERM SERVICE
    Select the appropriate heating time according to the hair structure and digital setting perm machine recommendation.

  • AGENT 1

    Hair: Short
    Recommended Amount: 80 g

    Hair: Middle
    Recommended Amount: 100 g

    Hair: Long
    Recommended Amount: 120 g

  • • To ensure the hair is sufficiently relaxed perform a knot test on 2–3 very thin strands on different areas of the head. Use one of the two knot tests.

  • Knot Test 1:
    Form a knot, then tighten it by pulling to create a small loop (1 cm in diameter), release the tension.

    • Knot-loop remains closed =
    hair is relaxed, proceed with the service

    • Knot widens or opens =
    extend the processing time, then repeat the test

  • Knot Test 2:
    Wrap a hair strand around the tip of the tail comb and hold for 5 seconds, then release.

    • The spiral form remains =
    hair is relaxed, proceed with the service

    • The spiral form opens =
    extend the processing time, then repeat the test

  • • When satisfied with the relaxation rinse the hair thoroughly (for 3–5 minutes), then towel dry the hair.

  • • Apply Structure + Shine Optimizer prior to blow dry for detangling and heat protection, then comb gently.

  • • Winding: Choose the right size of rods for the hairstyle.

    • Connect the rods with a heat perm device.

    • Select the appropriate heating time according to the hair structure and digital setting perm machine recommendation. As long as the hair is wet, temperatures above 100 °C should be avoided. Let the hair cool down after end of processing time.

  • • Apply Structure + Shine Agent 2 over the top of rods to stabilize the curl result. Process for 8–10 minutes without heat.

    • With very long hair, re-apply the Structure + Shine Agent 2 after unwinding the rods. Process and rinse again.

  • AGENT 2

    Hair: Short
    Recommended Amount: 80 ml

    Hair: Middle
    Recommended Amount: 100 ml

    Hair: Long
    Recommended Amount: 120 ml

  • • Rinse thoroughly (3–5 minutes). Treat with appropriate Dualsenses or Kerasilk products. Use StyleSign products to give the perm look a perfect finish.

SPECIAL TIPS

Advice your client to take a special care of the style at home and to avoid pinning, tying or washing the hair for the following 3 days after the service.

Advice against any chemical treatments during the first 7 days after the service.

Structure + Shine is not recommended for usage on African-American hair.

CREATE BEAUTIFUL STRAIGHT OR WAVY STYLES WITH STRUCTURE + SHINE

Become a true texture expert and offer your client the perfectly customized straight/wavy looks.

YOUR CLIENT’S WISH
• Long-lasting straight and smooth hair, full of dazzling shine and brilliance
• Fantastic anti-frizz effect and beautiful straight hair

YOUR RECOMMENDATION
Structure + Shine Straightening Service offers you an ideal tool to give your client the perfect straight hair she‘s always dreamed of.

YOUR CLIENT’S WISH
• Improved bounce and hair bundling with a soft hair feel
• Long-lasting naturally wavy hair with perfect texture

YOUR RECOMMENDATION
Structure + Shine Perm Service provides you a great product for natural wave that your clients have always desired.