The Color Zoom journey starts with a look at what is happening
in our world and how this is interpreted through fashion.
Our trend watchers evaluate consumer insights from around
the world. They also keep current with the influence of
shows and exhibits by today’s most inspiring artists.
Their observations mark the starting place for the creation of
the next Color Zoom Collection.
The stage is set! The Global Color Zoom Challenge is ready
to start: all Color Zoom National Winners compete to produce
their very best work in the Global Creative, New Talent and
Partner categories. After three exciting hours of cutting,
coloring and styling, our winners are announced: Dylan Tung,
Maksim Sotnikov and Mio Sota. This is the beginning of a
once-in-a-lifetime opportunity to collaborate with Goldwell
International Artists Agnes Westerman and Sascha Haseloff
to create Goldwell’s 2019 Hair Fashion Collection.
The newly formed Color Zoom Creative Team – three winners plus two
International Artists – meet up for the first time to collaborate in a week-long
creative workshop. Drawing inspiration from the London art gallery scene
as well as trend and fashion forecasts, they brainstorm ways to transform
the fashion trends into specific hair colors, cuts and styles. The selection
process is ongoing as they experiment on mannequins – resulting in a
daring collection featuring bold colors, sharp contours and reinvented classics
with punk influences and stylish quirks.
They decide to shake it up with the new Color Zoom Collection:
The next challenge for our Color Zoom Artists is to find the
ideal models that will embody the new REMIX Collection.
Our Team scouted the world and selected six models
to bring the key REMIX features to life: bold colors,
sharp contours and strong contrasts.
The models have been selected and the
Color Zoom Creative Team meets in Berlin for the photo shoot.
It is the ultimate experience for our Creative
Team to recreate their collection. Supported by creative experts,
including international photographers,
videographers, wardrobe stylists and make-up artists,
they prepare the models to showcase the REMIX Collection.
The photos are stunning! The result of long hours in
the photo studio has paid off. After selecting the
visuals which will be shared with stylists all over the world,
it’s time to create online and offline materials,
social media, and press campaigns to promote the REMIX
Collection and celebrate the Color Zoom Creative Team.
The time has arrived! Our Creative Team is ready to
unveil the result of their journey: the presentation of the REMIX
Collection at the Goldwell Global Zoom Event in Toronto.
2019 will be the year of REMIX – break free. Escape your reality
and have some fun. Dare. Clash. Rebel.
IT’S TIME TO REMIX REALITY.