THE COLOR ZOOM ‘18
CREATIVE TEAM

“RAWNESS MEETS REFINEMENT.”

   

Daniel Rubin

GLOBAL WINNER
PARTNER CATEGORY 2016,
USA

Daniel is on a journey to perfect his hairdressing skills and is incredibly passionate about it.
In addition to his own, Daniel enjoys enhancing the skills of other stylists he teaches at Goldwell
Academies throughout the USA as a member of the North American Goldwell Artistic Team.
Daniel keeps his dreams alive by thoroughly exploring the possibilities of hairstyling.
His home base is TRIO Salon in Chicago, where he is a stylist and Color Director.

“MAKE MINIMALISM SOPHISTICATED.”

 

  Sargis Airapetian

GLOBAL WINNER
NEW TALENT CATEGORY 2016,
RUSSIA

Sargis rejoices in being innovative and inventive. Hairdressing gets him out of bed in the morning
with a spring in his step: it’s his job and his hobby. He sees it as an ideal opportunity to share ideas
and think freely. A graduate of the Goldwell Master Program, this talented young stylist is involved
in several fashion projects and collaborates with various magazines. Based in Moscow, Sargis uses
every day as an opportunity to create something new in beauty and to never stop discovering!

“THE CUTS COMBINE PRECISION AND
FREE-FORM CUTTING.”

 

Sascha Haselhoff

GOLDWELL INTERNATIONAL ARTIST,
GERMANY

Based in the fast-paced and highly artistic city of Berlin, where he runs the icono academy
Sascha likes to see everything permanently in motion. The alternative nature of the German capital
has taught him how to be serious in developing techniques, but unconventional in expressing
them. As a Goldwell International Artist, Sascha loves to guide and support other hairdressers all
over the world, helping them to create breath-taking styles. This priceless talent and his amazing
cutting skills are what he passes on to our Color Zoom Winners.

“ELEMENTAL WITH A
TECHNOLOGICAL EDGE.”

 

Larissa Bresnehan

GLOBAL WINNER
CREATIVE CATEGORY 2016,
AUSTRALIA

In addition to being a Senior Colorist at Nischler in Hobart, Tasmania, Larissa is on a daily mission to
reveal individuality. Her privilege: she is trusted by her clients to bring out the best of their
personality, which she does using mind-blowing color. Larissa loves challenges and was a finalist three
years in a row before winning gold in the Color Zoom Challenge Creative Category in
Stockholm 2016. She is living proof that anything is possible with hard work, a vision and dedication.

“A TRANSLUCENT FEEL.”

 

Agnes Westerman

GOLDWELL
INTERNATIONAL ARTIST,
NETHERLANDS

Where some may see difficulties, Agnes always finds opportunities for being inventive.
She has impulsive ideas about how to take color to the next level. Agnes describes herself as a color
freak and does not mind people calling her crazy: because she is ‘crazily’ in love with hair.
Her passion for hair is demonstrated at the trainings and seminars Agnes gives as an experienced
Goldwell International Artist. She helps stylists develop from good to fantastic by adding the right
touch of craziness - or imagination.

You could be the next global trend setter!

CHALLLENGE

AN EXPERIENCE YOU WISH
WOULD NEVER END

  • SEPTEMBER 2016

    Jump into the trends.

    Paris, Milan, London, New York … We started the Color Zoom
    journey with a trip around the world of fashion. Our trend spotters
    were on a mission to take an expert look at the shows and exhibits
    of today’s most inspiring artists - it's important, as their insights
    regarding upcoming trends will be used to create the new Color
    Zoom Collection.

  • OCTOBER 2016

    The new Color Zoom Team blooms.

    The Global Color Zoom Challenge is on:
    all Color Zoom National Winners are competing to show their
    very best in the event’s Global Creative, New Talent and Partner
    Categories. These are the three who went beyond expectations:
    Larissa Bresnehan, Sargis Airapetian and Daniel Rubin.
    They team up with Goldwell International Artists
    Agnes Westerman and Sascha Haseloff to create Goldwell’s new
    Hair Fashion Collection.

  • JANUARY 2017

    The new collection is born.

    The new Color Zoom Creative Team meets up for the first time
    to have a creative workshop. Using fashion forecasts as their basis,
    they brainstorm together how to transform the fashion trends
    into specific hair colors, cuts and styles. The natural
    selection process is ongoing and only the best ideas remain.

    A new Color Zoom Collection is born - ELEMENTAL.

  • JANUARY | FEBRUARY 2017

    The hairstyles need faces.

    The next challenge for our Color Zoom Artists is finding the faces
    that will represent the new ELEMENTAL Collection. Our Team
    scouted the world and selected six models to express all of the
    ELEMENTAL features: mineral colors, minimalistic shapes and
    futuristic stylings. How exciting to have found perfect matches.

  • FEBRUARY 2017

    ELEMENTAL takes it first breath.

    Once the models have been selected, it is time for the big Color
    Zoom Photo Shoot. The Creative Team can proceed with realizing
    their creations on the hair of the models. Supported by creative
    experts, including international photographers, wardrobe stylists
    and make-up artists, they take beautiful pictures to showcase the
    ELEMENTAL Collection.

  • MARCH-SEPTEMBER 2017

    The ELEMENTAL Collection is created.

    The shots are here! It’s a great moment; finally getting to see the
    result of the long hours in the photo studio. Now comes the
    selection, so that these great visuals can be shared with stylists all
    over the world. It’s time to create online and offline materials,
    Social Media and Press campaigns to promote
    the ELEMENTAL Collection and the Color Zoom Creative Team
    in the best light possible.

  • OCTOBER 2017

    A New Dawn.

    The time has finally come - our Creative Team is ready to share
    the result of a year’s journey - the presentation of the ELEMENTAL
    Collection at the Goldwell Global Zoom Event in Barcelona.
    2018 will be the year of the ELEMENTAL - a new dawn for
    Color Zoom begins.

THE BRIEFING KIT

Now it's your turn

What are you waiting for? Get your Briefing Kit and be part of the excitement.

COMING SOON